




There is no question that business cards are still the quickest way to exchange information in face-to-face meetings. You meet someone, and 5 seconds later, that person has all the information they need to reach out back to you inside the pocket. That’s the power of business cards, and that’s why business cards are still a key sales and marketing tool.
But these tiny cards have many limitations and restrictions such as the amount of information and the type of information that can be printed on them. you’re a salesperson, it’s not a good idea to squeeze your entire product catalogue on a business card either. If you’re a filmmaker, it’s impossible to play a video on your business card (Wouldn’t that be cool though?)
The easiest way to increase brand likability and recognition is to put a personal photo on a business card. This establishes familiarity and helps people put a face to the name. A hand-drawn self-portrait is also a creative way to share your unique style
Colour enforces brand recognition and awareness, so if you choose to put colour on a business card, make sure it is minimal and consistent with your brand.
62% to 90% of a person’s initial assessment of a brand is based on colour alone.
The same goes for the fonts you choose. The value of good typography should never be underestimated and can greatly influence the perceived quality of your brand. It’s not always better to put overly decorative fonts on your business card, it’s more important to make sure the information is clear and legible
Useful online tools to create a business card for free