COMPANY LOGO 

You probably know how expensive it can be to hire a graphic designer

 

That’s why it’s important to know some design basics yourself. Plus, the more graphic design you can do yourself, the more control you have over your brand’s appearance.Design is about personality and it’s about how you bring that personality to your consumers. 

 

Choosing your colours

 

Colours in and of themselves have a lot of personality. In fact 80% of consumers say that colour increases brand recognition.

The Logo Company studied the colours of the logos of a handful of companies’ colours and the feelings they represent. it was studies that: Yellow Is Optimistic: Look on the Bright Side

 

  • Orange Doesn’t Hold Back: Convey Confidence
  • Red Raises the Energy Level: Get Your Blood Pumping
  • Purple Sparks the Imagination: Explore the Universe
  • Blue Is the Hue of Dependability: Find Your Strength
  • Green Is for Growth: Embrace the Environment
  • Black and White Are Simple and Elegant
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You can of course change based on what shade of the colour you use. In fact, if you look at the three logos used to demonstrate fonts above, you see three very different shades of blue.

KISSmetrics found that women prefer soft colours while men prefer bright colours. Similarly, women prefer shades (colours mixed with white) while men prefer tints (colours mixed with black).

At the end of the day, think about what your company stands for and who your audience is when you are designing your logo because remember: The blue that you choose means more than you think. Learn more about Logo Colours: https://looka.com/logo-colors/

 

Logo Shapes

 

Logo shapes help set the tone for your business beyond just their aesthetic appeal. They create associations in our brains that make us feel a particular way about what we’re looking at.

Here’s a crash course on the attributes associated with basic shapes:

Circular shapes: Unity, community, friendship, stability, feminine

Triangular shapes: Masculine, power, law, science

Square shapes: Strength, efficiency, professionalism, practicality

Vertical lines: Aggression, masculinity, strength, progress

Horizontal lines: Calm, tranquillity, community, speed

More on logo shape meanings: https://looka.com/blog/logo-shapes-meanings/

 

Fonts

 

Fonts will impact the subconscious assumptions people make about your brand when they see your logo. Handwritten fonts look crafty and artisanal. Modern fonts include San Serif and slab fonts. Serif fonts, like Times New Roman, are considered timeless classics. Decorative fonts can be eye-catching, but they can also be hard to read on a logo. Most logos should not use more than two fonts.

 

Useful tools to design your logo yourself for free