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You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will reflect your business’s identity and goals. It will help you market yourself.

Don’t Pick a Name That’s Too Similar to a Competitor’s Name

Avoid business names that could confuse your business and another similar type of business in your geographical area. For example, if there’s a “Blue Horizon Hair Care” in your town, you shouldn’t name your business “Blue Horizon Nail Spa.”

Choose a Name That People Can Spell and Pronounce

Hard to pronounce, or difficult to spell tend to get tired of it. It can be annoying for an individual, it can be deadly for a business. Stick to simple and memorable words and don’t get cute with your spelling or use hard-to-remember acronyms.

Make Your Name Web-Friendly

Chances are, you’ll have a website and social media platforms for your business. Do your research and find out if you can get a domain name that matches your business name, as well as social media accounts in your name.

Pick a Name that’s Consistent with Your Brand

Figure out what your business wants to be known for and choose a name that reflects that quality. “Speedy Car Wash” and “Velvet Touch Car Wash” describe the same type of business, but they convey different images and appeal to different clientele.

Don’t Limit Yourself

Sometimes, a business chooses a name that matches the town it’s located in—Cleveland Garden Care, for example. But what happens when the business decides to expand in other areas?

The same applies to names that describe your services. If you get too specific, you may find yourself with an inappropriate name as soon as you expand your offerings. Make sure your name allows your business to grow and change.

Before you commit to a name be sure to choose a name that reflects your business’s desired image and long-term goals.